How Ghanaians vote in elections

2026-02-05 - 00:07

A recent study sheds light on the factors influencing electoral choices in Ghana, revealing that political party brand image and personality play significant roles in shaping voter behavior. The research, which surveyed 359 Ghanaian voters, found that a strong political party brand image and personality can positively impact voting decisions. Interestingly, subjective norms, or social